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CHALLENGE COINS FOR NONPROFIT FUNDRAISING

It has always been a dilemma for nonprofit organizations to strike a balance between appreciation gifts to donors and using their donations for the task at hand. This is where challenge coins can be the perfect solution.

CHALLENGE COINS ARE AFFORDABLE

Regardless of the size of your campaign challenge coins can be a very affordable solution. With very modest startup costs and a low per-item cost challenge coins can present a high perceived value. This is what has made them so attractive to the US military. Military coins give the commander the opportunity to reward soldiers, sailors and marines at a cost far less than plaques and trophies.

CUSTOM COINS ENCOURAGE HIGHER CONTRIBUTIONS

Because custom coins are struck from purpose made dies one might think that they must all be the same. Not so. For small campaigns the same dies may be used for several giving levels. Coins are usually made from solid brass but can be plated with any finish. This means that your award can be made in Gold, Antique Silver, Antique Brass, Copper, Sterling Silver Plate, Nickel and anodized colors all from the same set of dies. With the addition of diamond cut edges this gives a tremendous latitude in developing giving levels. Experience has shown that people will gladly increase their contribution to reach the “silver medallion level” or “gold medal” sponsor awards. All of this motivation has little or no additional cost to the charity.

CHALLENGE COINS ARE EASY TO SHIP

These days high shipping and mailing costs must be a consideration. Challenge coins can be shipped easily and cheaply. Custom mailing cards and holders are affordable and easy to design.

CHALLENGE COINS ARE A GREAT IMPULSE PURCHASE

Whether your event is an established fundraiser or a table at an event, custom designed medallions or coins are an easy impulse purchase. As their popularity spreads more and more people collect and value them.

CUSTOM COINS ARE FUN TO PRESENT

For events Challenge coins are easy and fun to present. Either alone or in a presentation coin box they are easily handled, transported and presented.

CHALLENGE COINS ARE NEVER THROWN AWAY

The military has long known that military coins are rarely thrown away. In fact they are frequently carried or displayed. Look behind the desk of any soldier and you will see dozens of challenge coins they have collected throughout their careers. As one person put it, “Challenge coins are a roadmap to their careers”.

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